Building A Loyalty Program That Drives Revenue To Your Taproom

A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. 

Enter today’s guest, Jackson Boyer. 

He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.

Jackson is a founder of Buddy. They are a text commerce platform that allows your business to sell at scale with text messaging. It’s a hybrid loyalty-program/text-message-marketing/e-commerce solution.  

Give the episode a listen to learn more.

Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast during your demo and they’ll get you taken care of.

More info at buddytexts.com or by emailing jackson@buddytexts.com