Craft Beer Marketing Ideas and Insights

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ROI-Focused Brewery Marketing Campaigns
Chris Overlay Chris Overlay

ROI-Focused Brewery Marketing Campaigns

Presentation for the Mass Brewers Guild. Chris Overlay from Get Hoptimized shares how to turn your marketing strategy into a growth engine by running ROI-focused campaigns. Then, review real-world campaign examples from our playbook to see how to apply the strategy to your brewery.

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Get Ahead on July Marketing (2024)
Chris Overlay Chris Overlay

Get Ahead on July Marketing (2024)

Get Ahead is our new monthly update filled with sip-sized notes on important dates, marketing news, and trends to help you get ahead on marketing for next month.

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Improving Brewery Profitability with Derek Smith from Small Batch Standard
Chris Overlay Chris Overlay

Improving Brewery Profitability with Derek Smith from Small Batch Standard

We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits.

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Get Answers: Meta Violations, Spam DMs, and Sharing Assets
Chris Overlay Chris Overlay

Get Answers: Meta Violations, Spam DMs, and Sharing Assets

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of them. Spam Messages within Meta Manager. Best practices for sharing marketing assets

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Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
Chris Overlay Chris Overlay

Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right now. Whether or not your should use cloud storage systems. Promotional timelines for events like Valentine's Day and Super Bowl

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4X ROI with Brewery Finder and Rewards App "Crackem"
Chris Overlay Chris Overlay

4X ROI with Brewery Finder and Rewards App "Crackem"

Crackem is helping breweries 4X their return on investment into the program that gamifies user visits and rewards programs. They have over 4,000 active venues in all 50 states. So there is something working and worth asking a few questions about, right?

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Reddit Adds Alcoholic Beverages to Interest Targeting
Chris Overlay Chris Overlay

Reddit Adds Alcoholic Beverages to Interest Targeting

Some exciting news for beer advertisers. Reddit has finally folded in an expanded targeting parameter for “alcoholic beverages.” This is part of a rollout of a bunch of new interest targets that Reddit announced recently.

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Brewery Websites, How To Better Navigate The Design Process
Chris Overlay Chris Overlay

Brewery Websites, How To Better Navigate The Design Process

We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too.

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T-90 Pellet Issues with Guest Chris Holden of The Hop Guild
Chris Overlay Chris Overlay

T-90 Pellet Issues with Guest Chris Holden of The Hop Guild

We are talking about T-90 pellets. More specifically about the efficiencies and the inefficiencies With T-90 pellets. We're joined by Chris Holden. He is the dude heading up sales and marketing for The Gop Guild up in New York. They have a new product out called HOPSAUCE.

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Tales from A Rebranding Experience with Virginia Beer Co.
Chris Overlay Chris Overlay

Tales from A Rebranding Experience with Virginia Beer Co.

We've got a story for you. It starts with a couple of buddies who met in college, graduated college, and then decided later on that they would start a brewery together.  Since then have grown this brewery to be quite a staple in their community

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CBP Connects Milwaukee Event Preview with Andrew Coplon
Chris Overlay Chris Overlay

CBP Connects Milwaukee Event Preview with Andrew Coplon

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.

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