CBC 2025 Preview: Exploring New Revenue Streams with Ricky Wojcik (Perfectly Dosed)

Episode Overview

In this episode of the #CBC2025 preview series, Chris interviews Ricky Wojcik of Perfectly Dosed, a Chicago-based company specializing in hemp emulsions. They discuss the growing market of THC-infused beverages, particularly in states where cannabis is legal, and how these products are appearing in regular retail stores.

For more information on Ricky and Perfectly Dosed, head over to https://www.perfectlydosed.com/

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Neon Drive by Punch Deck | https://soundcloud.com/punch-deck 

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PERFECTLY DOSED at CBC Preview: Exploring the Future of Brewing: THC Additives and CBC 2025

Welcome to our latest blog post, where we dive into an exciting conversation from the Get Hoptimized podcast! In this episode, we chatted with Ricky Wojcik from Perfectly Dosed about the burgeoning world of THC additives in beverages and what to expect at the upcoming Craft Brewers Conference (CBC) 2025.

Ricky, based in Chicago, leads Perfectly Dosed, a company specializing in hemp emulsions. These emulsions allow for the seamless integration of THC, CBD, and other cannabinoids into water-based products like sodas, mocktails, and seltzers. As Ricky explains, an emulsion is essentially a way to mix oil with water, which is crucial when working with hemp derivatives.

The Rise of THC Beverages

In states where cannabis is legal, we're seeing a surge in these innovative beverages. Ricky notes that in places like Nevada and even Chicago, these products are increasingly found on the shelves of liquor stores, creating a new dynamic in the market. This opens up opportunities for brewers to explore new product lines and cater to a wider audience.

One interesting point Ricky brings up is the difference between marijuana and hemp products. While marijuana products are typically sold in dispensaries, hemp-derived products can often be found in regular retail stores, thanks to evolving regulations.

Alcohol and THC: A Complex Relationship

A question that often arises is whether THC can be mixed with alcohol. Ricky explains that while it's technically possible, there are both regulatory and chemical challenges. From a regulatory standpoint, there's a desire to keep the two substances separate, especially for those new to cannabis. Chemically, alcohol can sometimes break down the emulsion, causing the oil to separate from the water, which is undesirable.

Perfectly Dosed at CBC 2025

This year marks Perfectly Dosed's first time at CBC, and Ricky is excited! He's looking forward to engaging in conversations, answering questions, and sharing insights about this rapidly developing space. With 30+ years of brewing experience across the team, they're well-equipped to discuss everything from adding THC to existing product lines to navigating the complex regulatory landscape.

Ricky emphasizes that while federal regulations on hemp-derived THC exist, much of the regulation falls to individual states. This creates a dynamic and ever-changing environment that requires careful navigation. Perfectly Dosed has a strong government affairs team, including experts from the cannabis industry and the Hemp Beverage Alliance, to support brewers in this area.

What to Expect at CBC

Ricky anticipates that many conversations at CBC will revolve around cost savings, increasing profitability, and exploring new revenue streams. With the craft brewing industry facing challenges, many brewers are looking for ways to diversify their offerings. THC beverages present a unique opportunity, with some breweries seeing significant new revenue in a short amount of time.

At their booth, Perfectly Dosed will focus on education and transparency. While they won't have samples available at the booth, they will be ready to answer questions about product formulation, legal considerations, and safe practices. Ricky will be joined by his co-founders and the head of government affairs, ensuring a wealth of expertise is available.

Connect with Perfectly Dosed

If you're interested in learning more about THC beverages or connecting with Perfectly Dosed, you can visit their website or email Ricky directly at ricky@perfectlydosed.com. They offer a wealth of resources, from general FAQs to detailed technical information, to help brewers navigate this exciting new frontier.

We're thrilled to have had this insightful conversation with Ricky and are excited to see what the future holds for THC-infused beverages. Be sure to visit Perfectly Dosed at booth 1125 at CBC 2025 and stay tuned for more updates from the Get Hoptimized podcast!