The Core Elements of a Brewery Marketing Strategy

Presented for the Mass Brewers Build in March 2024

There are a seemingly endless number of marketing tactics and tools available for businesses. The challenge is knowing what works for breweries. Chris Overlay and his craft beer marketing agency, Get Hoptimized, have dialed up marketing strategies that are driving excellent results for breweries across the United States. He’s joining us to share core brewery marketing tactics that you should use to create and improve your own marketing strategy. Attend the session to gain actionable takeaways related to social media, email marketing, advertising, and more.