Craft Beer Marketing Ideas and Insights

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ROI-Focused Brewery Marketing Campaigns
Chris Overlay Chris Overlay

ROI-Focused Brewery Marketing Campaigns

Presentation for the Mass Brewers Guild. Chris Overlay from Get Hoptimized shares how to turn your marketing strategy into a growth engine by running ROI-focused campaigns. Then, review real-world campaign examples from our playbook to see how to apply the strategy to your brewery.

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Get Ahead on July Marketing (2024)
Chris Overlay Chris Overlay

Get Ahead on July Marketing (2024)

Get Ahead is our new monthly update filled with sip-sized notes on important dates, marketing news, and trends to help you get ahead on marketing for next month.

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Reddit Adds Alcoholic Beverages to Interest Targeting
Chris Overlay Chris Overlay

Reddit Adds Alcoholic Beverages to Interest Targeting

Some exciting news for beer advertisers. Reddit has finally folded in an expanded targeting parameter for “alcoholic beverages.” This is part of a rollout of a bunch of new interest targets that Reddit announced recently.

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Brewery Marketing for Fall - 3 Things Worth Thinking About
Chris Overlay Chris Overlay

Brewery Marketing for Fall - 3 Things Worth Thinking About

Holy pumpkin spice, it’s Fall already! We’re not freaking out, are you freaking out? Pfft, no way. We’re sure you’ve already got your Fall marketing plans totally locked down, but we wanted to share a few ideas with you anyway. Here are 3 things we think are worth thinking about when planning your brewery’s Fall Marketing Strategy. 

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