Craft Beer Marketing Ideas and Insights


ROI-Focused Brewery Marketing Campaigns
Presentation for the Mass Brewers Guild. Chris Overlay from Get Hoptimized shares how to turn your marketing strategy into a growth engine by running ROI-focused campaigns. Then, review real-world campaign examples from our playbook to see how to apply the strategy to your brewery.

Get Ahead on July Marketing (2024)
Get Ahead is our new monthly update filled with sip-sized notes on important dates, marketing news, and trends to help you get ahead on marketing for next month.

The Core Elements of a Brewery Marketing Strategy
There are a seemingly endless number of marketing tactics and tools available for businesses. The challenge is knowing what works for breweries.

3 High-Octane Marketing Campaigns to Fuel Your Brewery's Growth
Calling all thirsty brewery marketing managers! Join us as we crack open our playbook and reveal the framework behind 3 proven marketing campaigns to boost your brewery's bottom line.

Eating and Drinking at CBC Las Vegas — A Local’s Guide
This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’ll find it here

Quick Guidelines for Photos at Beer Events and On-Site Activations
Focus on Composition & Angles. Engage & Capture Moments.

Reddit Adds Alcoholic Beverages to Interest Targeting
Some exciting news for beer advertisers. Reddit has finally folded in an expanded targeting parameter for “alcoholic beverages.” This is part of a rollout of a bunch of new interest targets that Reddit announced recently.

Wifi Gateway Systems for Breweries
Using your brewery’s guest wifi as a marketing tool is one of the most powerful ways for you to supercharge your marketing right now.

Brewery Marketing for Fall - 3 Things Worth Thinking About
Holy pumpkin spice, it’s Fall already! We’re not freaking out, are you freaking out? Pfft, no way. We’re sure you’ve already got your Fall marketing plans totally locked down, but we wanted to share a few ideas with you anyway. Here are 3 things we think are worth thinking about when planning your brewery’s Fall Marketing Strategy.

Get Hoptimized Announces Partnership with Craft Beer Advisory Services
We’re very excited to announce our official partnership with Craft Beer Advisory Services. Working more closely with CBAS, we’ll be able to contribute meaningful insight on how to take action with the marketing research their company develops.