Brewery Marketing for Fall - 3 Things Worth Thinking About
Holy pumpkin spice, it’s Fall already! We’re not freaking out, are you freaking out? Pfft, no way. We’re sure you’ve already got your Fall marketing plans totally locked down, but we wanted to share a few ideas with you anyway. Here are 3 things we think are worth thinking about when planning your brewery’s Fall Marketing Strategy.
Fall Season is Holiday Season
Fall is host to some of the biggest holidays of the year. Technically, Christmas, Hanukkah, and New Year's happen in the Winter but only by a few days. So your marketing content for the end-of-year holidays should be part of your Fall plans too.
Update your open hours on your various business listings (Google My Business, Facebook, Yelp, etc.).
You can pretty much find props for all of the major holidays in craft stores (e.g. fall leaves, ornaments, pumpkins, etc). So you might be able to batch your photography sessions together and save some time.
If you’re planning to take any time off, try to schedule your content and/or advertisements in advance. That way you don’t miss a beat while getting some well-deserved time off.
Private Parties & Group Bookings
People like to get together this time of year. With the pandemic becoming less of a hindrance to behavior, we can probably expect to see people even more inclined to meet up. Your brewery would make a great meetup location for all sorts of things, wouldn’t it?
Run a targeted social media advertisement to people in the event planning industry.
Update your existing event page on your website with fresh pictures or videos of your space.
If you don’t have an event page on your website, there’s no better time to start than right now.
Hang up posters or add new graphics to screens in your taproom that promote your event space.
Reach out to local office buildings, leasing offices, or other businesses about hosting their company holiday party.
Promote To-Go Purchases
A reduction in foot traffic might be a reality for your brewery as the weather gets colder. It could be that people are less likely to leave their houses when there’s snow on the ground. It could also be that there are lots of other things going on in people’s lives during the Fall/Winter. Either way, promoting to-go beer may be a good way to drive revenue.
Take photos of your 4-packs, better to have more variations too. Try using different props or settings around your taproom.
Run some targeted advertising that focuses on a 1-5 mile radius around your taproom. Your local customers are usually the most likely to snag some cans while their out-and-about.
Consider running some promotions for things like Black Friday or holiday gift bundles.
