A Hoptimized Guide For Planning Your Brewery’s 2022 Marketing

One of the best ways to improve your brewery’s marketing in ‘22 is to make strategic decisions based on real data from ‘21.

But looking at a year’s worth of data is, like, totally not fun 🙄 Especially with an insanely volatile year like this one (yuck!).

Fortunately, you’re super smart and subscribed to our newsletter, right!? 😉

You’ll get a roadmap to follow by signing up, but here’s the general idea…

Mostly, you’re looking for trends. 

• What kicked ass, why did it kick ass, and when did said ass-kicking occur? 

• What blew chunks, why did it blow chunks, and when did it go bad? 

Once the trends are identified, you can more easily form a plan that builds on what worked and avoids what didn’t. 

Pro Tip: Keep a record of this plan and review it regularly - quarterly check-ins are great. Track performance and make adjustments along the way. 

Our “guide” is a list of questions that you can use to aid your planning process. Sign up for our newsletter below and get instant access to the PDF download.