Influencing Customer Behavior Without Feeling Gross - Interview with Dr. Chris Gray

A former psychologist, Dr. Chris has been a passionate and pioneering expert in buyer psychology and purchase behavior for more than two decades. In that time, he has interviewed, observed, and shopped along with thousands of consumers to discover the underlying factors that govern purchase decisions and buying behavior across a wide range of product categories — from dish soap to diamonds.

We had him on the show to give us some insight into how breweries can understand more about their customers and influence their buying behavior - without feeling gross.

This is an excellent interview to listen to for craft brewery owners, managers, and any small business owner that is interested in improving their marketing. Enjoy!

If you'd like to learn more about Dr. Chris, check out his website www.thebuycologist.com or find him on LinkedIn: www.linkedin.com/in/drchris