Unpacking Public Relations for the Craft Beer Industry

When we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? 

So many questions... 

In short, YES! You should absolutely care about PR. 

To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York. 

Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers. 

KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people. 

The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

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