Using Humor, Satire, and Creativity Within Brewery Advertising
An eye-opening conversation about humor in advertising with plenty of great stories and ideas for breweries.
Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders and experiential marketers.
He's also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.
He's hired Bill Morrison (artist for The Simpsons, former EIC of MAD Magazine, director of Futurama) and many of the members of the MAD Magazine creative team to help brands move past their comfort zones and create ad campaigns infused with humor and satire.
Learn more about the MADIdea that is MADvertising - what it is, who's talking about it, the brands that are already on-board, and how to get them to work for you!
https://www.theideaintegration.com/madvertising
https://www.instagram.com/saulcolt/