What's kind of fun about this one is that we got creative with how we went about promoting the event and turning it from something that didn't have any sort of registration before to something where people signaled commitment to show up, pre-paid for inclusions for the event.

Here’s a breakdown of a case study about a coupon download campaign we ran for one of our clients. This is an excellent example of how you can use digital ads to drive email opt-ins, grow your owned channels (especially email), and ultimately, drive on-site revenue.

We’re going to dive into a case study about a beer pre-sale we ran for one of our clients. This model is something we frequently use to help breweries not only sell more beer but also significantly drive on-site revenue, even from an online pre-sale.