Understanding the journey people go through to become your customer is a key factor for the success of your marketing strategy. So what is the customer journey? What are the steps and how can your business communicate with people at each step? We aim to answer those questions and more on this episode of the Get Hoptimized Podcast with our guest, Sara Nay.

Whether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited Brenden on the show.

Growing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category.

On January 18, 2022, a bill was introduced that could have a major impact on the way small businesses advertise. But how?