We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer.

We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more.

We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful.

An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day.

Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing and discussing relevant news & industry updates.

When we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? 

Using your brewery’s guest wifi as a marketing tool is one of the most powerful ways for you to supercharge your marketing right now.

A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. Enter today’s guest, Jackson Boyer.

Last year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness.

CPM is actually one of the most important metrics when it comes to your digital advertising campaigns. It gives insight into how tightly defined your audience is, the competition for ad space, and how to allocate dollars between ad channels.

West Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort.

If you are trying to run a content marketing plan that is effective RIGHT NOW, then you definitely need to focus on these 5 channels.

Holy pumpkin spice, it’s Fall already! We’re not freaking out, are you freaking out? Pfft, no way. We’re sure you’ve already got your Fall marketing plans totally locked down, but we wanted to share a few ideas with you anyway. Here are 3 things we think are worth thinking about when planning your brewery’s Fall Marketing Strategy. 

We’re very excited to announce our official partnership with Craft Beer Advisory Services. Working more closely with CBAS, we’ll be able to contribute meaningful insight on how to take action with the marketing research their company develops.

West Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort.

Understanding the journey people go through to become your customer is a key factor for the success of your marketing strategy. So what is the customer journey? What are the steps and how can your business communicate with people at each step? We aim to answer those questions and more on this episode of the Get Hoptimized Podcast with our guest, Sara Nay.

Whether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited Brenden on the show.

Growing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category.